American Red Cross, Washington, DC | Jackson, MS

​July 2019 - Present

Senior Social Media Manager

• Oversee social media strategy and storytelling around disaster response efforts. Responsibilities include volunteer management, content strategy and creation, assisting regional communicators, and managing the process for escalating social media issues. 

• Build and manage relationships with 50+ Red Cross regional communicators, providing strategic oversight, counsel and training regarding social media strategy and best practices.

• Create content for the national social media channels. Over the past two years, I’ve helped diversify the brand’s social media content to include LinkedIn Lives, Facebook Lives from disasters, tweet threads, and long-form storytelling-style posts.

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NOLA.com | The Times-Picayune, New Orleans, LA
​March 2017 - June 2019

Audience Engagement Editor / Parenting Columnist

• Wrote a nationally recognized, award-winning parenting column on the challenges and joys of raising a child in New Orleans

• Managed a team of social media producers who created original videos, graphics and stories for Facebook, Twitter and Instagram

• Led initiatives to grow and engage the current audience while finding new ones. In 2017, I implemented a strategy that grew the number of engagements on our social media accounts by 18.1% year over year. The goal was 10%.

• Created  newsroom trainings on digital best practices, including social media, SEO, newsletters, and push notifications

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Digital Strategist / Parenting Columnist

• Built website and crafted digital strategy for the award-winning “The Children of Central City” series

• Studied and tweaked push notification strategy, which increased the average open rate of push alerts by 5%

• Created three manually curated newsletters with high open rates: Sunday Thoughts, The Lunch Line and Where NOLA Eats

• Built and analyzed newsroom data

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American City Business Journals, Charlotte, NC

June 2014 - February 2017
 

Director of Editorial Engagement and Tools

• Promoted from Director of Social Media to manage a team of engagement experts on the National Content Team, including managers of social media, SEO and analytics

• Created and implemented a social media strategy for 43 newsrooms with paywall content, which resulted in a 96.3% increase in social media traffic to bizjournals.com in the first year

• Trained editors, reporters and designers to use new tools to enhance digital content and storytelling

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Compucast Marketing, New Orleans, LA

June 2013 - February 2014
 

Social Media and SEO Specialist

• Created videos, wrote blog posts, managed social media accounts, and executed digital marketing campaigns for clients

• Optimized client websites for SEO and continually checked search terms, rankings and analytics to make recommendations for improvement

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The Washington Post, Washington, DC

February 2011 - June 2013

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Social Media Producer

• Managed the main social media accounts, including Twitter, Facebook and Instagram

• Produced weekly live chats with reporters and columnists, as well as one-off live chats with lawmakers, celebrities and newsmakers

• Created multimedia content and blog posts based on live chats and social media/seo trends

• Provided social media strategy for special projects and election coverage

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Military Officers Association of America, Washington, DC

June 2009 - February 2011

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Multimedia Producer

• Built MOAA's multimedia program from scratch, including buying equipment, setting up a studio, producing videos, and building photo essays

• Reported on issues affecting the military community, like the effects of military life on children and living with PTSD

• Created promotional content for and livestreamed MOAA-sponsored events