RESUME

 
Social Media Manager
American Red Cross, Washington, DC | New Orleans, LA

​July 2019 - Present
 

  • Oversee disaster response (“gray sky”) social media operations, including content strategy and development, staff/volunteer management and process for escalation of social media issues, while working closely with the disaster operations team

  • Manage relationships with our 50+ local Red Cross social media communicators, providing strategic oversight, counsel and training regarding social media best practices

  • Produce social-first content for national social media accounts, which may include Facebook Live, Instagram Live and Instagram Story content

Audience Engagement Editor, Parenting Columnist
NOLA.com | The Times-Picayune, New Orleans, LA

November 2018 - June 2019

 

  • Managed a team of three social media producers, who created original video, graphics and stories for Facebook, Twitter and Instagram

  • Led initiatives to grow and engage current audience, and found new ones. In 2017, I created a strategy that grew the number of engagements on our social media accounts by 18.1 percent year over year. The goal was 10 percent.

  • Led newsroom trainings on digital best practices, including social media, SEO and push notifications

  • Built and analyzed newsroom data

  • Wrote an award-winning parenting column on raising a child in New Orleans

 

 

Digital Strategist, Parenting Columnist
NOLA.com | The Times-Picayune, New Orleans, LA
March 2017 - October 2018

 

  • Built website and crafted digital strategy for award-winning “The Children of Central City” series

  • Studied and tweaked push notification strategy, which increased the average open rate of our push alerts by 5 percent.

  • Created three manually curated newsletters with high open rates: Sunday Thoughts, The Lunch Line and Where NOLA Eats

  • Pitched and started writing a parenting column on raising a child in New Orleans

Director of Editorial Engagement and Tools
American City Business Journals, Charlotte, NC
June 2014 - February 2017

 

  • Promoted from Director of Social Media to manage a team of engagement experts, including managers of social media, SEO and analytics

  • Created and implemented a social media strategy for 43 newsrooms, which resulted in a 96.3% increase in social media traffic to bizjournals.com

  • Developed and trained newsrooms on a more strategic approach to editorial email products

  • Trained editors, reporters and designers to use new tools enhancing digital content and storytelling

Work​
experience​
Skills

  • Social media strategy and training, organic and paid

  • SEO strategy and training

  • Analytics: Google, Parse.ly, Omniture

  • Video and photo editing

  • Basic HTML

  • Writing news, opinion and social

  • Team building, team management

Awards

First place, General Commentary Portfolio, 2019 Society of Features Journalism Awards
Parenting column focused on raising a kid in New Orleans

2019 Dart Award, Dart Center for Journalism and Trauma
The Children of Central City
 

2019 Carolyn C. Mattingly Award, National Press Foundation
The Children of Central City
 

Second place in personal columns, 2019 Louisiana -Mississippi APME awards
Parenting column focused on raising a kid in New Orleans

Social Media and SEO Specialist
Compucast, New Orleans, LA
June 2013 - February 2014
 
  • Created content, managed social media accounts and executed digital marketing campaigns for clients


 

Social Media Producer
The Washington Post, Washington, DC
February 2011 - June 2013
 
  • Managed the main social media accounts, including Twitter, Facebook and Instagram

  • Created multimedia content based on online trends, including blog posts, live chats and social content

  • Provided social media strategy for newsroom projects and election coverage

Multimedia Producer
Military Officers Association of America, Washington, DC
June 2009 - February 2011
 
  • Built MOAA's multimedia program from scratch, including buying equipment and setting up a studio, shooting and editing video and audio, and building photo essays

  • Reported on issues affecting the military community by creating multimedia packages

  • Created promotional multimedia content for MOAA-sponsored events and live streamed MOAA events

Education
The University of Mississippi
Bachelor’s Degrees, Journalism and English
Graduation: May 2009
Poynter Leadership Academy for Women in Digital Media
April 2019
One of 30 women chosen from around the world to receive training in leadership skills and cultivate careers in digital media news organizations.

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T: 202-604-9720

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